Written by Cristeta Lagadan
Photos courtesy of Cristeta Lagadan
BAGUIO CITY – On July 21, 2026, the University of Baguio School of Criminal Justice and Public Safety (SCJPS) conducted the Filipino Brand of Service Excellence (FBSE) Seminar for Class Salig-Dangal 2026 at AMS Hall, University of Baguio, Baguio City. The seminar aimed to strengthen the interns’ service competencies, professional values, and readiness for internship deployment by translating the Filipino tradition of hospitality into practical standards of respectful, responsive, ethical, and people-centered public service. It also supported the University’s commitment to quality education, holistic professional formation, and the development of future criminal justice and public safety practitioners who can serve communities with integrity, competence, empathy, and respect for human dignity.
SCJPS organized the professional development activity for the members of Class Salig-Dangal 2026, while Atty. Brenden Kim J. Quintos served as the FBSE Regional Trainer and resource person. He provided technical instruction, facilitated experiential learning activities, and guided the interns in connecting Filipino service values with professional conduct. The seminar employed four complementary learning approaches: an energizing action song that encouraged active participation; a demonstration of the Filipino gesture of welcome, “Mabuhay!”; guided discussions on core values, professionalism, and service standards; and group-based application of the H.E.A.R.T. Method through realistic service scenarios.
By combining discussion, demonstration, collaboration, and role-playing, the seminar enabled the interns to move beyond theoretical concepts and apply service principles in practical situations. The activities emphasized attentive communication, empathy, teamwork, sound judgment, professional problem-solving, and respect for every individual. Atty. Quintos’ technical facilitation constituted an in-kind knowledge and professional development contribution to the interns’ preparation. However, no corresponding financial value for this contribution was reported or documented.
Throughout the session, the interns examined how core values guide attitudes, decisions, and actions in service-oriented work. They discussed professionalism, integrity, respect, responsiveness, and reliability as foundations of meaningful service. Small-group activities then required the participants to analyze realistic situations, exchange perspectives, and decide how these values should shape their professional responses. The learning activities culminated in role-play exercises using the H.E.A.R.T. Method. Through realistic service encounters, the interns practiced attentive listening, empathy, professional problem-solving, teamwork, and respect for the dignity of every person. Immediate outputs included the completion of group exercises, the practical demonstration of the H.E.A.R.T. Method, and the awarding of certificates as documentation of participation.
The immediate benefit of the seminar was the interns’ opportunity to apply service concepts in guided and observable activities rather than receiving them only through lecture. In the long term, these competencies are expected to support their performance during internship deployment and in future criminal justice and public safety roles, where respectful communication, impartial treatment, and reliable service help strengthen public trust in institutions.
The seminar advances Sustainable Development Goal (SDG) Target 4.4 by developing relevant professional and employability skills for future criminal justice and public safety work. At the activity level, four structured learning modes and one culminating role-play exercise served as measurable components of skills development. The activity also supports SDG Target 16.6 on effective, accountable, and transparent institutions. Although no public-service satisfaction survey was conducted during the seminar, the competencies emphasized are directly relevant to SDG Indicator 16.6.2, which concerns people’s satisfaction with their most recent experience of public services.
The collaboration between SCJPS and one FBSE Regional Trainer further supports SDG Target 17.17 by promoting professional knowledge-sharing and mentorship. Through one trainer supporting one intern class across four learning modes, the activity demonstrated how institutional education and specialized expertise can work together to strengthen service-oriented professional preparation.
More than a seminar on service standards, the activity became a lesson in respect, integrity, and purposeful service. It reinforced the idea that every professional encounter is an opportunity to uphold the dignity of the profession, strengthen confidence in the institution represented, and carry forward the pride of the Filipino brand.
